Breastfeeding is a natural process which can contribute to the bonding of a mother and her baby, while significantly contributing to infant health.

Breast milk alone in the first four to six months of a baby's life provides enough energy and nourishment to sustain normal growth and development.

Human milk is especially designed for human babies, containing substances which are essential for brain growth and development and which act to protect babies from illness.

Research has shown that breastfed babies are less likely to suffer from eczema, food allergy and respiratory illness. Breastfed babies also are less prone to infections (such as middle ear infections) and are less likely than formula fed babies to be hospitalised.

Breastfeeding has definite economic benefits to parents, with the cost of formula substitutes being a significant expense for many families.

Breastfeeding also has contraceptive benefits, but usually only for those women who are currently fully breastfeeding without supplementation.

Understanding of the importance of breastfeeding and support for women who have difficulties breastfeeding are vital in raising the rates of breastfeeding.

Breastfeeding is a very natural process, many women have difficulties and stop breastfeeding if they are unable to access adequate information and support to continue.

Common difficulties faced by breastfeeding women include sore or cracked nipples; problems attaching the baby; and a perception of insufficient milk supply. These problems can be alleviated with support and with the right advice.